Through millions of ball fittings, Bridgestone's data has shown one fact to be unquestionably true: 85% of golfers will see significant performance improvements by playing a ball optimized for their swing and launch conditions. As such, Bridgestone engineered three new e12 models catering to the needs of specific player types. The e12 HiLaunch is designed to launch higher, maximizing carry distances for those who produce a lower ball flight.